Monday, October 30, 2006

KFC Cuts Trans Fats

As people begin to be more concerned with the food they eat, big businesses are also having to adapt to these changes. KFC is the latest to give in to consumer demand and activist led campaigns that demand change.

New York City is also considering banning the artery clogging trans fatty acids that restaurants use, as they say it has no nutritional value and increases the risk of heart disease dramatically.

"KFC said it will replace trans fats with a new low-linolenic-acid soyabean oil by the end of April at its 5,500 US restaurants."
and
"KFC previously resisted change - in June, the chain said it had been using the same type of oil for 50 years and did not want to tamper with Colonel Sanders's "finger lickin' good" recipe. But it was hit with a lawsuit from the non-profit Centre for Science in the Public Interest, which maintains that trans fats contribute to 50,000 deaths annually in the US. The class action was in the name of Arthur Hoyte, a retired doctor who said he had eaten KFC's chicken without being warned of the health risks." Guardian

It's just another case that proves the power of the consumer. If enough people make enough noise, which starts to affect the profits of a company, they will change. No company is too big and powerful enough to ignore the customer.
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