Ford Greener Miles
The Ford Motor Company is taking notice of the demand for all things clean and green by starting a new initiative to allow drivers to offset their carbon dioxide assault.
Ford is teaming up with Terrapass to encourage drivers to pay an annual fee, ranging from $29.95 to $79.95 to make their driving carbon neutral. For each mile you drive, you pay to offset it by supporting green projects.
According to the Greener Miles / TerrPass website..
"For our Greener Miles program, we fund two types of leading-edge projects: wind energy from farms in the American Midwest; and biomass such as dairy farm methane. All of our investments are third-party verified by Green-e, one of the country's leading authorities on renewable energy certification, so all results are measurable and every transaction is transparent."
It's a very small step forward for a very large company that plays a major role in contributing to the greenhouse gas emissions produced by vehicles in the United States (which amounts to 20% of all gases produced in the U.S.). But!, any step forward is a good step, even if it was forced upon them by consumers.
>> Ford Cars News, Environment News
Ford is teaming up with Terrapass to encourage drivers to pay an annual fee, ranging from $29.95 to $79.95 to make their driving carbon neutral. For each mile you drive, you pay to offset it by supporting green projects.
According to the Greener Miles / TerrPass website..
"For our Greener Miles program, we fund two types of leading-edge projects: wind energy from farms in the American Midwest; and biomass such as dairy farm methane. All of our investments are third-party verified by Green-e, one of the country's leading authorities on renewable energy certification, so all results are measurable and every transaction is transparent."
It's a very small step forward for a very large company that plays a major role in contributing to the greenhouse gas emissions produced by vehicles in the United States (which amounts to 20% of all gases produced in the U.S.). But!, any step forward is a good step, even if it was forced upon them by consumers.
>> Ford Cars News, Environment News
2 Comments:
The Ford Greener Miles program is a sad attempt at playing catch up with Toyota.
Give us a REAL environmentally friend car FORD and we customers will fall at your feet, with buckets filled with money.
I agree! It looks like theyre just pretending to be green because they can see that there's a lot of money to be made in being green.
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