Wal-Mart Blitz

The 900 pound gorilla of retailing is attempting to portray itself as a soft cuddly caring bear with an American wide advertising blitz. For years Wal-Mart has taken criticism from protest groups, disgruntled workers, and small businesses. Their image is fast becoming tarnished and the critics of the largest retailing company in the world are starting to affect the giant.
Wal-Mart Chief executive officer H. Lee Scott is tired of outside forces affecting the way the company operates and presents itself to the public and is setting out to present it's own truth.. "There are a lot of 'urban legends' going around these days about Wal-Mart, but facts are facts. Wal-Mart is good for consumers, good for communities and good for the U.S. economy." Scott said.
Along with the advertising campaign they have also produced a new website "Wal-Mart Facts"